The e-scratch card is a new service that allows companies
and individuals to promote products, services or events by
using an already accepted, successful means of promotion;
the instant win scratch card. Unlike conventional printed
scratch cards, the e-scratch does not require complex print
runs, or distribution costs, it offers instant appeal and
recognition for your campaign or promotion and unlike conventional
hard copy scratch cards, you don't have to blow a quarter
of the years marketing budget on one campaign. You also,
easily drive traffic to your website - something most companies
struggle with. We provide a service the web market has been
waiting for, a cost effective way to captivate, motivate
and stimulate online user behavior and loyalty.
How does e-scratch work?
The
e-Scratch engine was developed using Flash™, allowing
easy integration with existing formats at every stage
of the build. The card can be controlled by a secure
database program that can modify the metrics controlling
the card. Admin access is given via a secure web based
login system, allowing remote real time control and review.
We build to order so can add user requested functions,
video, animation or images. If you have an idea we can
probably make it work.
What
type of images can be used?
We can
add most types of image, including jpg, gif, animated
gif, png, psd, bmp and most others.
What size can the card be?
As long
as the card fits within screen/web constrains, you can
create almost any size or shape. We can add transparency
so the image sits over existing web pages and can fly
in or appear within an existing web page.
What about security?
Security
can be a major consideration if you are giving away prizes
of significant value. We understand client concerns and
offer a variety of ways to secure the operation and safeguard
the clients investment. We offer several established security
protocols such as 128 bit encrypted SSL (the same as e-commerce
sites use), 2 factor authentication (banks and finance
use this). Security is as important to us as it is to you
and we can provide the technology safeguards and reassurance
you need.
Can I collect user details before they scratch?
Yes, we
can build into the campaign the functions required to capture
user details prior to allowing them to scratch. You get
a new contact to add to your database for later market
targeting and the end user gets a chance to win a prize
or service.
Can I have more than 1 scratch reveal layer?
Within
reason you can have as many images as you wish, we can
randomly rotate them or add some control of your choosing,
this applies to both win and lose screens
Where is e-scratch hosted?
We host
the file and web page along with the admin system and back-end
database. This ensures you receive the highest security
for your campaign.
Who can view our scratch cards?
Anyone
who has Flash™ player on their browser or PDA. Adobe
state 98% of internet users can view Flash™, so our
system can get to the widest number of users of all the
web technologies.
Is e-Scratch only available for online web delivery?
No, we
can supply a version that can be played stand alone on
any Windows based PC, making it ideal for exhibition and
conference use, such as getting attendees details, especially
effective with touch screen technology. The win metrics
are built in to clients requirements.
How are winners notified and authenticated?
We offer
a number of ways and can provide custom functions based
on clients requirements. The standard methods are:
• The winner provides their name and email via a small form, this is sent
to the admin and winner, a unique authentication number is also sent to validate
the win.
• An email is sent similar to above using the mail client on the users
PC, such as Outlook.
• The winning or losing user is taken to a bespoke web page for win/lose
registration or advice.
• The winning user prints a bespoke claim voucher to take to a store for
collection etc.
• 10 digit alpha numeric codes are generated and given out to qualifying
recipients either by email or via normal channels. This way you control the distribution
and usage, say 1000 win codes are produced and 1000 lose etc...
A bespoke method agreed and designed for the client, or integration with an existing
system.
Can e-scratch be emailed as an e-blast?
Yes you
can embed it in an e-blast; however most firewall's will
remove it on receipt. We recommend that you put a link
within the e-blast to a static web page and point/link
your users there.
